About Us

Tota Brand Colour – A Legacy of Vibrance Since 1950

About Us

The history of colour industries in India took a defining turn in 1950 when Tota (Parrot) Brand Colour was introduced. Since then, Tota has transformed the way Holi is celebrated, bringing recognition, scale, and quality to the colour industry. For more than seven decades, we have proudly held our place as a market leader with Pan-India presence, while steadily expanding our footprint into international markets.
Tota Brand has become a name synonymous with quality, trust, and tradition. Our dictum has always been simple—deliver the best-quality Holi colours at the most affordable prices, so every celebration is filled with joy, safety, and purity.

VIsion

Our vision is to be the global leader in herbal and eco-friendly Holi colours, promoting celebrations that are safe for people and gentle on the planet.

Mission

Our mission is to provide skin-friendly, nature-friendly, and vibrant colours that preserve cultural traditions while meeting modern standards of safety and sustainability. Through continuous innovation and partnerships with reputed institutions, we aim to keep redefining the way the world celebrates colours.

Our Promise

We are humbled by the trust and love of our valued customers, who have made Tota Brand Colour a household name for over seventy years. As we continue this journey, we reaffirm our commitment to delivering best-quality Holi colours, upholding our legacy of trust, while caring for your skin, health, and environment.
Tota Brand Colour – Spreading joy, tradition, and trust since 1950.